Born in 1989, Seife grew up in Miami to immigrant parents who were supportive of his creative ambitions. After playing in bands throughout his adolescence; Seife, a talented graphic designer, began creating album artwork for hip hop artists. He designed Big Sean’s lion logo, painted backdrops in Nicki Minaj’s music videos and created artwork for both Pharrell Williams and Mac Miller. Seife was not content solely actioning the creative vision of others, and so began to create his own work. The inspiration for Seife’s work is based around the notion that we can reinvent the past using modern day materials and compositions, allowing the excellence of an old craft to be admired by a younger generation. Seife was inspired by both his own Middle Eastern heritage and the complex artistic practice of Persian rug weaving.